Time Magazine recently posted an article on Subaru's success, while fellow automakers are struggling in this troubled economy. Subaru has increased both its sales and market share over this time last year. Loyal customers seem to be behind this incredible success story.
http://www.time.com/time/business/article/0,8599,1871101,00.html
The article talks about the "oddball" nature of Subaru's Loyal customers. As a Subaru owner myself, I admit that we may resemble raving fans, but we have good reason to recommend our brand of car. If I can't handle shoveling, I can just drive through the snow. And trust me, with the winter we're having in New England this year, that is an amazing ability to have. Driving down Commonwealth Ave. or Beacon Street in the winter time is just like off roading- too many potholes to avoid. I'm not afraid of getting stuck in one. Point being, my Subaru hasn't let me down yet and for that alone, I'm Loyal and will recommend it to anyone. Now some might argue that my car is lacking in some of the extras, but I've got a remote starter, so I get into a warm and cozy car even on the coldest of mornings. I also have seat warmers, which is the greatest invention ever. My experience with the sales and maintenance folks was and is always pleasant. All in all, Subaru hits on all the dimensions that make up a Loyal relationship.
Wednesday, January 14, 2009
Subscribe to:
Posts (Atom)
Posts
