Boston sports fans stay Loyal during economic hardtimes

http://www.boston.com/sports/baseball/redsox/articles/2008/12/23/answer_here_may_be_an_enthusiastic_yes/?page=1

We've talked about the loyalty of Boston sport's fans before and this article underscores that strong relationships can survive most situations, even an economic downturn. Granted, Boston teams have held up their end of the bargain by winning big in the past several years. But fans are now showing their support by continuing to purchase tickets to games.

On a personal note, as a former Celtics season ticket holder, I have to say, an economic crisis seems less hard to stomach than the Patino years. Yes folks, it's true, I'm still working through the bitterness left by those painful years. Am I loyal to the Celtics? Yes. Did those years take a toll on my relationship with the team? Absolutely. But winning #17 has done an amazing job of reminding me why the Celtics were always my favorite team...

But I digress...this article is a cool take on Boston sports fans and customer loyalty.