http://www.boston.com/sports/baseball/redsox/articles/2008/12/23/answer_here_may_be_an_enthusiastic_yes/?page=1
We've talked about the loyalty of Boston sport's fans before and this article underscores that strong relationships can survive most situations, even an economic downturn. Granted, Boston teams have held up their end of the bargain by winning big in the past several years. But fans are now showing their support by continuing to purchase tickets to games.
On a personal note, as a former Celtics season ticket holder, I have to say, an economic crisis seems less hard to stomach than the Patino years. Yes folks, it's true, I'm still working through the bitterness left by those painful years. Am I loyal to the Celtics? Yes. Did those years take a toll on my relationship with the team? Absolutely. But winning #17 has done an amazing job of reminding me why the Celtics were always my favorite team...
But I digress...this article is a cool take on Boston sports fans and customer loyalty.
Tuesday, December 23, 2008
Thursday, December 18, 2008
Loyalty of Charitable Giving
Tis the season of giving. This week alone, I’ve received at least six different letters or emails from different nonprofits seeking donations. All worthy causes, mind you- who can say no to cancer research or helping the homeless? I’d love to be able to say yes to all and give substantially. (Sidebar: I am one of those people that has trouble saying no- I just have a vision of a little kid going hungry because I didn’t do something about it.) But it’s simply not feasible to give to every cause.
So this got me thinking. What compels people to donate to one organization and not another? Why are they more loyal to one organization than another? For me, it comes down to my emotional connection with the cause or organization. I give to cancer related organizations because my father had lymphoma. I give to autism related organizations because someone close to me has autistic children. But what about my alma maters? And other organizations I have an actual relationship with? As an alumna, I have expectations. And if they don’t hold up their end of the deal, do I feel obligated to continue contributing to them? I’m not sure. I did this year, but I’m not sure about next year. Other than my picking up the phone and telling them they’re losing me, do they have a way of knowing I’m unhappy? Is it even possible to measure the loyalty of charitable giving? I imagine that that would be powerful information for schools and other nonprofits to have.
So this got me thinking. What compels people to donate to one organization and not another? Why are they more loyal to one organization than another? For me, it comes down to my emotional connection with the cause or organization. I give to cancer related organizations because my father had lymphoma. I give to autism related organizations because someone close to me has autistic children. But what about my alma maters? And other organizations I have an actual relationship with? As an alumna, I have expectations. And if they don’t hold up their end of the deal, do I feel obligated to continue contributing to them? I’m not sure. I did this year, but I’m not sure about next year. Other than my picking up the phone and telling them they’re losing me, do they have a way of knowing I’m unhappy? Is it even possible to measure the loyalty of charitable giving? I imagine that that would be powerful information for schools and other nonprofits to have.
Thursday, December 11, 2008
Brookeside: good for business, and good for your health!
Tea is on the rise in the US: http://www.divinecaroline.com/article/22145/61740-it-s-high-tea
We created our LoyalTea blends not just because we thought our clients, partners, friends, and family would enjoy the humor, but to continue extending our philosophy. We carefully selected specific types of teas and flavors along our six Dimensions of great relationships: The Integrity blend contains strong, bold herbs to promote the importance of honesty and transparency; the Competency black tea is a steady favorite you can depend on to always satisfy; LoyalTea's Recognition green tea with lemon is soothing and comforting, making you feel warm and valued; among the many flavors in our Proactivity blend, a powerful mint and eucalyptus medley awaken the senses helping you focus on the task at hand; the Savvy blend is a spiced black tea with an edge that pushes you to understand the bigger picture and gain insight into what is most important to those around you; finally, our Chemistry blend is full of familiar fruit and floral aromas sure to delight anyone who tries it.
The fact that our LoyalTea is healthy is a bonus! We're glad to hear tea is finally catching on in America and are happy to send some your way if you let us know you'd like some!
We created our LoyalTea blends not just because we thought our clients, partners, friends, and family would enjoy the humor, but to continue extending our philosophy. We carefully selected specific types of teas and flavors along our six Dimensions of great relationships: The Integrity blend contains strong, bold herbs to promote the importance of honesty and transparency; the Competency black tea is a steady favorite you can depend on to always satisfy; LoyalTea's Recognition green tea with lemon is soothing and comforting, making you feel warm and valued; among the many flavors in our Proactivity blend, a powerful mint and eucalyptus medley awaken the senses helping you focus on the task at hand; the Savvy blend is a spiced black tea with an edge that pushes you to understand the bigger picture and gain insight into what is most important to those around you; finally, our Chemistry blend is full of familiar fruit and floral aromas sure to delight anyone who tries it.
The fact that our LoyalTea is healthy is a bonus! We're glad to hear tea is finally catching on in America and are happy to send some your way if you let us know you'd like some!
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