Monday, November 17, 2008
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Where Loyalty Matters
About The Brookeside Group
The Brookeside Group, Inc. provides strategic consulting services and relationship building tools to a broad client base, ranging from start-ups to the Global 1000. At the company’s core is a Loyalty Management System (patent pending) that both anticipates and activates employee, customer and partner Loyalty. Brookeside analyses look past inert satisfaction measures to uncover the underlying “heart-and-mind” variables that drive long-term, mutually beneficial relationships. Brookeside helps its clients develop and implement action plans that seamlessly weave relationship management best practices into the fabric of their organization, culture and business workday.
Brookeside’s key product sets include: Measuring Loyalty through their Loyalty Management System and online software EnAct, Building Loyalty through strategic consulting, Maintaining Loyalty through highly acclaimed training courses, and Communicating Loyalty through messaging creation.
More information about Acton, Massachusetts-based Brookeside can be found on the company’s Web site, http://www.brookeside.com, or by calling (978) 266-9876.
Brookeside’s key product sets include: Measuring Loyalty through their Loyalty Management System and online software EnAct, Building Loyalty through strategic consulting, Maintaining Loyalty through highly acclaimed training courses, and Communicating Loyalty through messaging creation.
More information about Acton, Massachusetts-based Brookeside can be found on the company’s Web site, http://www.brookeside.com, or by calling (978) 266-9876.
Posts
An interesting and thought provoking twist on a familiar formula… Success = Talent + Opportunity.
ReplyDeleteThe key line in the story: “He wanted to learn - that was a big part of it - but before he could become an expert, someone had to give him the opportunity to learn how to be expert.”
10,000 hours, alone, is not enough, the timing has to be right. To the author’s point, had Joy been born a mere 3 or 4 years earlier he’d have spent his undergrad years possibly being frustrated with the whole process of punching holes in Hollerinth cards. Had he gone to a different school he may have never experienced the accelerated learning enabled by early virtual machine technology – the fruit of the then current generation of computer ‘experts’.
The 10,000 hours, I think, are more of a base investment than a ‘tipping point’. Like ‘Integrity’ and ‘Competency’ in our Loyalty model, the 10,000 hours invested are base satisfiers; that investment gives one a shot at succeeding.
Extending the analogy might be a stretch… but the ‘motivators’ then, are things one does to improve the odds, or, the things the ‘universe’ does for one i.e. the chance occurrences, that, in the case of Joy, ultimately aligned him with McNealy, Khosla and Bechtolscheim. Those things remain beyond knowing and control.
Larry
I too am looking forward to Gladwell's book. Except that I'm not sure reading it will be as useful in the long term as actually getting on with clocking up the 10,000 hours on my consumer behaviour work!
ReplyDeletePhilip